Following our week on Visualisations, we were given the task to create our own visualisations on a topic of our choice. Preferably, a topic that consisted of data that we needed to make visible through our creations. After a couple of days of brainstorming, my group and I, consisting of Kady Holt and Luis Charalambos decided to base our data on the well-recognised social media platform, Facebook.
We figured that because the majority of our class do actually use Facebook, then this would definately be of interest to them. So what about Facebook? What about Facebook can we make visible to our audience? We came up with an idea to create a survey on ‘the worth of Facebook to the individual’ on SurveyMonkey, a free online questio
nnaire tool and then share it on Facebook in order to get atleast 100 people to complete it. Our questions were based on things that normally one wouldnt think of when using Facebook. For example, if Facebook started charging to use its features, how much would you be willing to pay? Our full presentation can be viewed here.
The question for slide 8 was: On average, how many hours a day do you spend on facebook and is relevant to our overall theme as it gives us an idea of just how much time a day people are dedicating to facebook and social networking.
The use of the circles to represent this data basically uses sizing as a respective method to measure the percentages
from our data. The reason for this type of visualisation pattern is that sizing effectively portrays the
most frequent response from a total of 100 users which was 1 hour, therefore that circle is the largest.
The circles and arrows give the visualisation the effect of a clock which is relevant as our question is based on
The next slide visualises our data that we gathered on how dependant users are on facebook.
This question again reveals that people are becoming more and more attached to Facebook and are now using it for
various reasons that go beyond communication. i.e. creating/organising events, seeing what others are up to etc
The results were categorised on a scale, and, out of 100 users, 43 of them answered ‘fairly dependant’, which worked out to be a percentage of 43.4%. I chose to represent these 43 users by creating a block of 100 default profile picture images and then shading 43 of them in red. This type of visualisation gives a clear idea that almost half of the users are dependant and are relying on facebook to do simple tasks that could still be completed without it.
Our final question was whether or not the users would still feel the need to use Facebook if they couldnt access it on their phones. In order to visualise this data, we have used a method of colour and contrasting to distinguish those who would not still feel the need (dark blue shade), from those who would (white shade), along a u-shaped bar. The use of text also informs the viewers, giving them the basis for understanding what the visual is showing without any percentages present. This type of visualisation revealed to us that users are now accessing Facebook on their phones as a means of convenience and because of the fact that it is there which is definitely the main cause for the recent increase in Facebook mobile users.